PUSH^®

Collab matchmaker · Beta Push

Brands get content that sells.
Creators get paid to make it.

Brands

Posts from creators who know how to sell. More organic reach, better performing paid media, ads that run from their handle. Reduced ad spend. You pay per collab, no hefty retainers.

START YOUR FREE COLLAB

Creators

Brands brought to you. We negotiate it, manage it, and get you paid. No obligation. More collabs, more money, without the admin.

I’M A CREATOR

You can’t bring back lost time looking for the wrong person.

What you get

One collab, four places it runs

Usage rights are negotiated before a collaboration starts, so the content doesn’t stop at the creator’s feed. Multiply the effect and see the growth.

One price, per collab

Their channels

They post it to their own audience on Instagram, TikTok and YouTube. The people who already trust them.

Your channels

You run the same content across your Instagram, TikTok, YouTube and Facebook. One collab, reach on every channel you operate.

Your paid ads

The same content as ad creative. New assets every collab, instead of the one hero video your audience is tired of.

Whitelisted partnership ads

Ads served from the creator’s own handle. Their face and their name, your targeting and your budget.

Push does the finding, so both sides can do the work.
Which begs the question:

How do we manage hundreds of collaborations at once?

Meet our Secret Agent:
Cathy

Cathy AI matching creators against a brief

Who is Cathy and what does she do?

Cathy is the reason you don’t do any of the five things below. She sources, scores and prices creators against your brief, and a human checks every match before it reaches you. You approve names and rates. That is the whole of your involvement.

You get creators in your category, not a directory

Across TikTok, Instagram and YouTube, sourced fresh against your brief every campaign, on top of our existing network.

You see how well each one fits you, 0–100

0–100 on what they actually post, not follower count. A 40K creator whose feed is your category outranks a 400K generalist, every time. You see the score, and the reason for it.

You never have to guess the rate

Benchmarked on the creator’s followers and engagement. Both sides start from the same number, which is why these move fast.

You don’t send a single outreach message

Outreach, follow-up, terms, all within the rate you approved. No agreement is final until you’ve seen it.

You don’t chase deliverables

What’s been posted, what’s late, who needs chasing. The follow-up happens whether or not anyone remembered to do it.

SEE CATHY IN ACTION

Anatomy of a collab

A single collaboration takes 25 steps to get from inquiry to published, and this only works at volume. Below is the full list. Every one of them is a step you don’t take.

Collaboration cycle

UnderstandWhat creator marketing returns, and on what timelineUnderstandGifted vs. paid: when each one worksUnderstandWhy follower count is the wrong first filterUnderstandWhere creator content sits against your paid and email programsUnderstandWhat to budget before you startFindWhere the creators in your category actually areFindHow to score a creator before you contact themFindEngagement quality vs. engagement rateFindAudience overlap, and why it quietly kills reachFindBuilding a shortlist that survives your rejection rateExecuteWriting outreach creators answerExecuteSetting a rate, and what’s negotiableExecuteGifting logistics: shipping, customs, replacementsExecuteContracts and content usage rightsExecuteBriefing creative without flattening itAmplifyWhich organic posts deserve spend behind themAmplifyTurning a creator post into a paid adAmplifyWhitelisting and partnership adsAmplifyRepurposing one collab into a month of assetsAmplifyRights windows, and when your ads have to come downRepeatWhat to measure, and what to ignoreRepeatReporting a creator program to leadershipRepeatRe-signing the creators who performedRepeatCutting the ones who didn’t, cleanlyRepeatRunning it monthly without adding headcountUnderstandWhat creator marketing returns, and on what timelineUnderstandGifted vs. paid: when each one worksUnderstandWhy follower count is the wrong first filterUnderstandWhere creator content sits against your paid and email programsUnderstandWhat to budget before you startFindWhere the creators in your category actually areFindHow to score a creator before you contact themFindEngagement quality vs. engagement rateFindAudience overlap, and why it quietly kills reachFindBuilding a shortlist that survives your rejection rateExecuteWriting outreach creators answerExecuteSetting a rate, and what’s negotiableExecuteGifting logistics: shipping, customs, replacementsExecuteContracts and content usage rightsExecuteBriefing creative without flattening itAmplifyWhich organic posts deserve spend behind themAmplifyTurning a creator post into a paid adAmplifyWhitelisting and partnership adsAmplifyRepurposing one collab into a month of assetsAmplifyRights windows, and when your ads have to come downRepeatWhat to measure, and what to ignoreRepeatReporting a creator program to leadershipRepeatRe-signing the creators who performedRepeatCutting the ones who didn’t, cleanlyRepeatRunning it monthly without adding headcount

Here’s the entire job. All 25 steps. Published in full.

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Anatomy of a Collab: all 25 steps, start to finish Push · The full 25-step breakdown

Not ready to hand it over? Run the 25 steps yourself. The Academy is free either way.

TAKE ME TO THE ACADEMY

Our pool of creators

Track Record

Every collaboration a creator runs with us gets scored, so by the time we put a name in front of you, you’re seeing how they have actually performed, not how good their pitch was.
You are not gambling on a first impression.

START COLLABORATING No agency fee for your first collab.

Win Win

A brand needs content that sells. A creator needs work that pays. Same collaboration, two sets of books. Here are both.

The brand wins

Real ROI, per collaboration

Posts from creators who know how to sell

People with real audience and reach who can make content that actually moves product. That is what lifts organic reach and makes your paid media work harder.

Assets you can run everywhere

Their channels, your channels, your paid ads, and whitelisted ads from their handle. Usage rights negotiated up front, so one collaboration works in four places.

Help beat rising costs on Meta, Google and everywhere else

Paid media gets more expensive every year. Creator content works on your organic channels, in your ads, and whitelisted from their handle, so you are not only buying attention at auction prices.

You pay by collaboration

No retainer, no software fee, no seats, no minimum spend. One collab, one price. Stop whenever you want.

We do the matching

You get creators scored on fit to your brand, checked by a human before you see them. You approve it or you don’t.

START YOUR FREE COLLAB →

The creator wins

More collabs, less admin

We find you more brands

More brands, more collaborations, more money. The deals come to you instead of you pitching for them.

You skip the part that eats your week

Discussing, negotiating, managing the collab, aligning on expectations, chasing down payment. You know how long that takes. We do it for you.

You get that time back for content

The work you signed up for is making things. That’s the part we leave you.

We match you with brands that fit

Better relevance means more collabs, more money, and brands that come back, because it worked for both of you.

JOIN AS A CREATOR →

Nobody pays a retainer. Nobody chases an invoice. Both sides get to do the part they’re good at.

That’s the
whole trade

Ready for a collab?

HIT US UP!